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Best Practices for Optimizing Your Online Presence

As 2024 wraps up and you start imagining about what next year holds, you might be planning to make a job or career shift. Now is the time to begin thinking about what you need to do to be successful in making the leap to a new role.

One of the first things to do is to consider your online presence and optimize it, so you can showcase your expertise and passions. Keep reading for tips and best practices on how to do that.

Online Presence Best Practices

Update your professional profile.

Do you have a professional website or a LinkedIn page? Take some time to comb through those and update details. And if you don’t have either of these, consider setting one up. In today’s digital world, it’s important to be available online.

When creating or updating these pages, be sure all your information is accurate regarding your most recent jobs, including dates of employment and the duties you were responsible for. Include a professional headshot photo if you have one and highlight relevant achievements, industry-related training, certifications, or other things that make you stand out in your field.

Take stock of your social media presence.

Review your various social media profiles and be sure your privacy settings are adjusted to control what you want public and what you want kept private. If there is content that could be offensive, inappropriate, or negatively impact your professional image, remove it. 

Stay active online.

Showcasing your expertise and knowledge in your specific area are great ways to help you stand out in a competitive work landscape. Consider writing blogs on a personal blog site, actively participate in online discussions on industry-related platforms, and comment on questions or scenarios that you can speak to and provide valuable insight on.

Check what’s out there about you.

Have you ever done a Google search on yourself? If you haven’t, you should. Do a close audit of what’s found online this way to ensure you have all your bases covered. You might find things that you posted years ago and forgot about that you might want to remove or that could raise red flags to a potential domestic employer.

Or, you might discover that there is hardly anything at all online about you and you want to change that to include some positive things. What people see online about you can often be the first impression that people have of you, so be sure it’s a positive one.

Other important details:

It’s also important to make sure all your information is consistent on all the platforms you’re on, and it should also match your physical resume, too. Regularly review and update information online as needed to reflect your skillset, so there are no surprises for an employer when the interview time rolls around.

When it comes to your online presence, it’s important to stay authentic. Prospective employers are looking for someone they can trust – especially when it comes to hiring someone to work in their home.

That’s why being genuine and honest – both online and in person – is key to establishing trust in any professional relationship. In other words, who people see online is who they should see in real life.

Your dream job is out there and our team at Household Staffing can help you find it! Call us today to help launch your job search and find a role that fits your expertise!

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